Rochak Kohli to release single, “Pehli Baar Mile,” December 14th
MUMBAI (December 14, 2022) – Ingrooves Music Group, a world leader in music distribution, marketing and technology, has signed the Mumbai-based R Music label to a global distribution deal. R Music is led by award-winning musician and film director Rochak Kohli. The first release under the new deal is the December 14th release of Kohli’s single “Pheli Baar Mile,” which is a playful and tender opus on India’s tradition of arranged marriages.
“Rochak, an enormous star in his own right, has a true vision for R Music, one which we feel privileged to be a part of,” said Amit Sharma, Country Manager of India for Ingrooves. “Kicking things off with this new single is a perfect way to introduce the label to our audience. We have an ambitious slate of releases planned for 2023.”
Kohli rose to fame with his debut song “Paani Da Rang” and subsequent song “Lae Dooba” from the movie Aiyaary. As a label, R Music plans to mine talent from a variety of sources, including singers, dancers, YouTube influencers, video creators, actors, and more.
“There is a sea of talent in our country,” said Kohli. “And with R Music we plan to nurture and develop the next generation of music stars. Having Amit and Ingrooves as a partner on our journey is hugely important to us, and we’re excited to get started.”
About Ingrooves Music Group
Ingrooves Music Group is a world leader in music distribution, marketing, and technology that empowers independent labels and entrepreneurs to grow their businesses and thrive in the global music industry. Ingrooves offers a comprehensive suite of solutions that includes marketing strategy, insights and analytics, rights management, advertising, royalty accounting, video monetization, and music licensing, all accessible through an intuitive client platform. The company has offices throughout the United States (HQ), Canada, Latin America, Europe, Africa, Asia, and Australia. Operating everywhere music is streamed, Ingrooves is part of Virgin Music Group, the newly formed global independent music division of Universal Music Group. www.ingrooves.com