Singer-Songwriter Larissa Lambert’s New Single “wyd?” to be released on November 19th
(SYDNEY, AUSTRALIA, November 17, 2021) Ingrooves Music Group, a world leader in music distribution, marketing and technology, announced today that it has signed Australian indie-label New Levels to a global distribution deal. The highly sought-after label was founded by manager and label executive Jelal Edmonds. The first release under the new deal is singer, songwriter Larissa Lambert’s new single “wyd?” set for release on Friday, November 19th.
“With New Levels, Jelal has built one of the most exciting and fastest-growing labels in the country. It is also inspiring to see him achieve so much success with the launch of the label during the global pandemic,” said Nina Rabe-Cairns, Managing Director of Ingrooves Music Group in Australia/New Zealand. “We know he had multiple options for a distribution partner for New Levels, and we’re honored that he’s chosen Ingrooves.”
“The Australian music industry has seen huge progress over the past two years, and we’re finally seeing local talent break international charts on a larger scale. I’ve felt this effect tenfold within my artists and my record label, so it only felt right to take things to new levels through my distribution deal with Ingrooves and continue breaking homegrown talent globally. Energy is as important as expertise for me, and Ingrooves met my expectations for both. They were able to show me a level of passion and diligence that reassured me in their ability to amplify the success I’ve seen with New Levels,” said Edmonds.
The November 19th release of Larissa Lambert’s single “wyd?” is the follow-up to her global smash, ‘Weak,” a cover of SWV’s ’90s track that went viral earlier this year. The song reached the Top 10 on the Spotify Global Charts and garnered 100 million streams across streaming services. With a global top 10 record and a strong social media presence under her belt, Lambert intends to establish her foundation as a household name in R&B worldwide. The R&B pixie angel plans to dominate the charts in 2022 with a consistent lineup of releases and international tour.
The New Levels’ roster includes 23-year-old rapper, singer, dancer AMARNI, multiplatinum, chart-topping producer, and artist Open Till L8 and up and coming and exciting developing artist Sailor Goon.
“We’re looking forward to collaborating with New Levels and the incredible roster of artists Jelal has brought together. He’s had extraordinary success with Larissa, from making YouTube videos in her bedroom to the world stage with her global hit single “Weak.” I am excited to be a part of the Ingrooves and New Levels partnership and helping to bring the label to the rest of the world,” said Rubi Piekalns, Label Manager for Ingrooves. `