Ingrooves, one of the world’s leading independent music distribution and marketing services companies, announced today that they have signed a long-term distribution deal with Talento Uno, a full stack music company that represents a brand new model for the Latin music industry. Launched last year and headed by music industry pioneer, Gustavo Lopez, Talento Uno encompasses artist development, digital, branding, publishing, touring and influencer management. TU represents a new model for Latin music by connecting the brands with artists where their partnerships can target each other’s audiences efficiently and seamlessly. With their collective experience they will continue to focus on artist development to achieve an early on engagement from fans and artists through customized marketing strategies.
This deal represents Ingrooves’ commitment to bring its distribution and marketing services to independent partners focused on finding more global opportunities for their artists and musicians.
“Gustavo and the highly experienced team at Talento Uno have built a next-generation music company perfectly positioned to serve artists in a forward-looking, integrated fashion that contemplates all of the complexities in today’s music industry,” said Ingrooves EVP/GM, Amy Dietz. “Our team relishes the opportunity to work closely with them to be a true partner for growth for all of the Talento Uno artists in the Latin music community and beyond.”
Founder and CEO, Gustavo Lopez, formerly General Manager and Executive Vice President of Universal Music Latin Entertainment, launched Talento Uno in August of 2017. While at Universal Latin, Gustavo headed several labels: Machete, Disa, Fonovisa, and launched the industry leading business development division. Executives joining him at the company upon its launch include Co-Founder and Managing Partner Eddie Orjuela, a veteran live music promoter who currently heads Nederlander national Latin division and former west coast creative manager at Universal Music Publishing Group. Universal Music veterans, Eddy Laca who is head of commercial affairs and Nelson Mendoza who heads up A&R.
“Ingrooves has the most efficient and effective distribution operations in the world,” said Mr. Lopez. “Their team and the use of their insights and technology available to us will ensure that we have the kind of infrastructure to build artists’ brands on a global level.”
Talento Uno is headquartered in Woodland Hills, CA.
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Ingrooves Music Group is a leading global music distribution and marketing company providing labels, artists and other content owners a powerful technology framework giving them transparent, scalable distribution tools and marketing solutions to maximize sales in today’s dynamic digital music marketplace.
About Talento Uno Music
Talento Uno Music (TU) is a U.S.-based full stack entertainment company for Latin Music. Led by founder Gustavo Lopez, TU will provide artists and business partners with interconnected services across all Latin Music platforms including artist development, distribution, digital, branding, publishing, influencer management and live events. Based in Los Angeles, with satellite offices in Chicago, Tampa and Mexico, Talento Uno Music represents a new model for the Latin Music industry. The combined senior executive team behind TU has been behind the growth of Latin music in the US and the world for over two decades and features Gustavo Lopez as Founder & CEO, Eddie Orjuela (Co-Founder & EVP), and Eddy Laca (Head of Commercial Affairs).