X5 MUSIC GROUP CHOOSES INGROOVES AS MOBILE DISTRIBUTION PARTNER
INgrooves Will Manage Mobile Distribution and Support Online Delivery of the World-Class X5 Catalogue
SAN FRANCISCO & LONDON, March 2 2010 – X5 Music Group has signed a deal with INgrooves, a leading provider of digital distribution, marketing and promotion services to the global music & video community. INgrooves will provide worldwide digital distribution services, including mobile distribution and delivery to various online stores. The announcement was made today by Alex Branson, VP & Managing Director, INgrooves International, and Johan Lagerlöf, CEO, X5 Music Group.
The X5 Music Group catalogue includes over 180,000 music tracks spanning all genres including classical, blues, jazz and soul. X5 has seen plenty of recent Billboard chart success with no less than 12 albums on the “Billboard Hot 200” chart since July 2008, solely with digital sales. These charting titles are among other releases including the world-renowned London Philharmonic Orchestra, Billie Holiday, Ella Fitzgerald and collections with Beethoven, Mozart and Brahms.
“INgrooves is a proactive, flexible company offering a transparent and reliable delivery platform, and they were a clear choice for X5 Music Group,” said Mr. Lagerlöf. “We are delighted to pact with INgrooves to execute our mobile digital strategy using their mobile distribution net.”
“X5 offers a master class in making music accessible to the consumer, and their consistent chart success is a testament to their understanding of what the music fan wants,” stated Mr. Branson. “INgrooves is very pleased to work with X5 and offer them an expansion of their customer reach by leveraging our ONE Digital global distribution network. INgrooves’s outsourced delivery platform is ideal for global content owners like X5 Music Group.”
INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more information, visit www.ingrooves.com
X5 Music Group is a European Music Company founded 2004, specializing in the digital download market, licensing digital rights from selected media partners making customized music products for sales and marketing. X5s portfolio currently contains approximately 180,000 music tracks in a variety of genres, marketed and sold via a wide range of online music stores, mobile operators and mobile handset manufacturers globally. X5 currently has approximately 6500 albums live in stores around the world.