Veteran Marketing Executive Michael Plen Named Vice President of Marketing and Promotion at Ingrooves Fontana

Bryan Mead, Senior Vice President of INresidence, the artist service division of INgrooves Fontana, announced today the appointment of the highly-respected marketing executive Michael Plen to the position of Vice President of Marketing and Promotion at the company.

“Michael has helped shape the modern music business and is responsible for the development of many iconic artists’ careers,” said Mr. Mead in making the announcement.  “His passion for music and expertise in radio promotion, marketing, brand integration and licensing will be invaluable to INresidence projects as well as the larger INgrooves Fontana label family.”

Mr. Plen comes to INgrooves Fontana from the FADER label where he was Executive Vice President of Marketing, Licensing and Promotion and created and implemented the radio promotion and licensing campaigns for the label’s roster of artists, including Yuna and Matt & Kim, who had a Top 20 Alternative hit with “Let’s Go.”

Plen served the bulk of his career as Senior Vice President of Promotion at Virgin Records America, which he helped start, developing the careers of a wide variety of successful artists.  He led a national promotion team of 37 which was the catalyst for breakthrough cultural trends in the teen pop, reggae, urban, and alternative genres.  During his time at Virgin,

Plen worked closely with such artists as Janet Jackson, Lenny Kravitz, Ziggy Marley, Shaggy, Rolling Stones, Daft Punk, Smashing Pumpkins, Gorillaz, N.E.R.D., Massive Attack, Ben Harper, D’Angelo, A Perfect Circle, Blur, The Verve, FatBoy Slim, Blue Man Group and integrated with hundreds of successful film and television soundtrack campaigns.

In the beginning of his career he was instrumental in building the seminal I.R.S. Records label, which was responsible for the careers of such artists as The Police, REM, The Go-Go’s, English Beat, General Public, Wall of Voodoo, Fine Young Cannibals and many others.

“I’m psyched to be working with Bryan, Dave, Robb and Jay at a place that’s truly built on fantastic music and the infinite ways people can discover it technologically and culturally,” said Mr. Plen.  “It feels like a rocket ship-chemistry lab of artistry that is creating new innovation. I’m excited to be part of it.”

More recently, Michael served as Executive Vice President of Promotion and Marketing at Shangri-La Music, where he developed such artists as Band of Skulls, One EskimO, Pretenders and Monsters of Folk.  In 2004 he served as Senior Vice President of Artist Development at Sanctuary Music Group, where he worked with such artists as Ray J, Morrissey, Tegan and Sara, Megadeth and the management side of the company.

Mr. Plen will be based in INgrooves Fontana’s Los Angeles offices beginning on April 1.  He can be reached via email at plen@ingroovesfontana.com or mplen@mac.com.