(NASHVILLE, TN and SAN FRANCISCO, CA) SESAC, the nation’s leading content licensing and administration innovator announced today a partnership with INgrooves, a leading provider of digital distribution, marketing and promotion services to the global music & video community via its ONE Digital platform, to service SESAC-represented content to online retailers, mobile carriers, and other digital media outlets. The deal signifies an evolution of SESAC’s digital strategy in the ever-changing music economy. While licensing and royalty accounting remain its core competencies, new value-add services such as digital delivery and distribution will augment opportunities for licensing SESAC-represented content in the marketplace.
Through this relationship, SESAC will now be able to service content, for which publishing and master rights are owned by its affiliated artists and songwriters, to INgrooves’s list of over 500 online and mobile destinations worldwide. SESAC’s utilization of the ONE Digital end-to-end digital asset management platform, made possible by the arrangement, automates many distribution and administrative functions for SESAC artists and connects them directly to leading online and mobile stores worldwide. In addition, the partnership provides clients customized marketing, promotion, and administrative support to help maximize the earnings potential of specific music releases and catalogues.
“A PRO is often the first industry relationship an aspiring artist, songwriter, or composer has in their career,” said Hunter Williams, Senior Vice President, Strategic Development, Distribution and Research Operations, SESAC, Inc. “In the age of DIY (do-it-yourself), it’s more important than ever that we use this position to provide complementary services to our affiliated artists and writers to help them meet their professional goals. We are thrilled to have INgrooves, the industry leader in digital distribution technology, be our partner in fulfilling content management and digital distribution services to digital retailers and other media outlets. The more opportunities SESAC can create for its artists and writers to distribute their content into the marketplace, the more opportunities it will present for SESAC to monetize that content in the licensing arena.”
“INgrooves is happy and proud to partner with SESAC and facilitate SESAC’s expansion of services in the digital marketplace,” said Dave Zierler, EVP & General Manager of INgrooves. “We look forward to working together and expanding the company’s global consumer reach for the benefit of all of SESAC’s artists and writers.”
Established in 1930, SESAC is a service organization created to serve both the creators of music and music users through music licensing and timely, efficient royalty collection and distribution. The second oldest and fastest growing performing rights organization in the U.S., SESAC is known for its diversified repertory that includes genres ranging from Adult Contemporary, Urban, Jazz, Rock, Americana, Contemporary Christian, Latin, Country, Gospel, Dance, Classical and New Age. SESAC is also rapidly becoming the performing rights organization of choice among many of Hollywood’s most sought-after film and television composers. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta, Miami and London
INgrooves is a leading provider of digital distribution, marketing and promotion services to the global music, video and book publishing communities via its ONE Digital platform. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific audio and video releases or catalogues. INscribe Digital, recently launched in July 2010, provides publishers large and small with an easy and transparent system to manage their digital business. For more information, visit www.INgrooves.com