Robb McDaniels: “My Tweets” (opening remarks from the SF Music Tech Summit- May 18, 2008)

Background – I was asked to speak on a panel at this Summit on Monday and was asked to give introductory remarks about the “Future of Music”. In keeping with the theme of the panel and, seemingly, the summit up to that point, I decided to make my opening remarks in tweets. Twitter rules require these be less than 140 characters each; which is probably for the overall good as I can be long winded and love to hear myself talk. So would you. If you could hear me.

Here we go….

Software can fully automate distribution and administration functions, resulting in a fully unattended digital media supply chain. (131 characters)

An effective digital distributor can significantly reduce the friction between artist & fan and become a true enabler of that relationship. (140)

We can empower the content owner, enable a customized fan experience and enhance the end results. (98)

The effective administration of meta data and sales and marketing metrics is even more valuable than the distribution of media. (127)

These metrics can dictate marketing strategies and allow artists to connect more intimately and directly with their fans. (122)

We all know that the Internet is the great equalizer of information; the key is what we do with this kind of access now that indies are on eq(140 characters)

Equal footing with the old guard (33 characters)

Strategic marketing and promotion are even more important in the digital world than in the physical world. (108)

With freedom of choice comes chaos and how does the artist community find order in the chaos? By embracing their own path. (124)

Artists will always need guidance with distribution and marketing and they are willing to pay for expertise – you just have to earn it now. (140)

There is no longer a formula for success – no killer app that solves everything. You can’t spend a million bucks and guarantee success (136)

But if you give me a million bucks I will try (46)

There are lots of distribution and promotion options – Radiohead and NIN showed us two ways – but these don’t work for everyone (128)

We are in the age of innovation in the digital music industry, only part way through a global titanic shift in media consumption (129)

This revolution, as profound as any since the industrial revolution, is impacting migration patterns and changing social constructs (132).

This will take a generation to sort itself out, perhaps longer, and we must be patient as we embrace technology and change (123)

PS – Twitter is a fad (23)