Mobile Distribution
MOBILE DISTRIBUTION
Mobile distribution is key to expanding your reach in the digital space. Ringtones, Ringbacks, Wallapers, Fulltrack downloads and even Video Ringers are now being offered by carriers such as Verizon, AT&T, Sprint and T-Mobile. INgrooves understands the market potential and can discuss opportunities to create visibility for your catalog within the mobile space.
INgrooves Mobile can offer placement on major distribution channels such as*:
(*Complete list of mobile partners included on INgrooves Retail Services list)
CARRIERS:
• Verizon Wireless
• AT&T
• Sprint/Nextel
• T-Mobile
• Vodafone
• Orange
• O2
• Telus
• Bell Mobility
• Telcel
• Movistar
• Telefonica
• NTT DoCoMo
• KDDI
RINGTONE APPLICATIONS:
• Ringtone Jukebox
• FunMo
• Musica Real
• mSpot
WEBSITES:
• www.thumbplay.com
• www.jamster.com
• www.ringtonejukebox.com
• www.myxer.com
• www.ringtones.com
“ON DECK” LAUNCH OF MOBILE CONTENT
SUMMARY: INgrooves has solidified key partnerships in the mobile space that allows us to launch content directly “on deck” via each carrier’s white label tone stores worldwide. Major carriers include Verizon Wireless, AT&T, Sprint/Nextel, and T-Mobile in the US – Telus and Bell Mobility in Canada - Telcel and Movistar in Latin America - Orange, Vodafone, and T-Mobile in Europe - NTT DoCoMo and KDDI in Asia.
KEY OPPORTUNITIES: Not only can we launch your content “on deck”, we have nurtured relationships that allow us to land very prime real estate on the carrier deck. Depending on the scope of your project, possible placement opportunities can include the following:
• Feature Placements that may include New Arrivals, What’s Hot, Seasonal Folder Placements, Exclusive Mobile Releases, Mobile Only Releases...
• Ability to incorporate marketing campaigns directly with the carrier for top tier projects. Which can include “download to win” contents where fans can win prizes by downloading your tone, Banner placement on carrier websites and directly on the phone
LAUNCH OF MOBILE CONTENT ON “DIRECT TO CONSUMER” SITES
SUMMARY: Direct to consumer sites such as www.Jamster.com and www.
worldwide.
KEY OPPORTUNITIES: Due to our strong partnerships with these companies, we are able to work directly with their marketing and merchandizing teams to implement campaigns that will assist in the sales and visibility of your content in the mobile space. Depending on the scope of your project, possible placement opportunities can include the following: LAUNCH OF MOBILE CONTENT ON TOP TIER RINGTONE APPLICATIONS SUMMARY: Long before Verizon and a number of carriers had their own white label ringtone store offerings the major players in the mobile personalization space were applications such as RingtoneJukebox. Through INgrooves, your content will also be distributed via these types of applications on BREW and JAVA carriers KEY OPPORTUNITIES: Although a majority of mobile sales are coming via downloads from carrier white label ringtone stores, BREW and JAVA based ringtone applications currently live in the market are still a large part of our mobile revenues and will remain a strong revenue generator for us. Depending on the scope of your project, possible placement opportunities can include the following: KEYWORD TO SHORTCODE DISTRIBUTION SUMMARY: Along with distribution via the carrier “deck” and Direct to Consumer websites, INgrooves can also provide you with keyword to shortcode distribution. This will allow your fans to purchase their favorite ringtone and/or wallpaper by texting a keyword to a specific shortcode and the content will be sent directly to their handset. KEY OPPORTUNITIES: Keywords can be placed on an artist’s websites, social networking pages as well as on event flyers and physical merchandise to sell mobile content directly to your fans. MOBILE STOREFRONTS SUMMARY: INgrooves has partnered with certain companies to develop mobile store-fronts or “widgets” that can sell your content (both domestic and international) directly off of your website, MySpace, Facebook etc. At the same time these “widgets” can also be shared across your fan’s web pages as well KEY OPPORTUNITIES: Ability to sell your mobile content as well as marketing that content is the key for any project to be successful and mobile marketing is now an even more integral part to strengthen a campaign. With these widgets you can: MOBILE FAN CLUBS SUMMARY: INgrooves is in the process of implementing Mobile fan clubs which will allow an even stronger reach to your fan base as well as gain access to potential fans. KEY OPPORTUNITIES: Mobile fan clubs are a great tool to reach your fans on the go. Depending on the scope of the project - fees may apply – however, this is a great opportunity to increase mobile revenues.
• Feature Placements that may include New Arrivals, What’s Hot, Seasonal Folder Placements, Genre Specific placements
• Merchandizing opportunities that can include Banner Placements within prime real estate directly on the site
• Feature Placements that may include New Arrivals, What’s Hot, Seasonal Folder Placements, Genre Specific placements
• Merchandizing opportunities that can include Banner Placements within prime real estate directly on the site
• Sell content worldwide via Mobile Storefronts placed on your websites, MySpace, Facebook etc.
• Widgets can be shared by your fans throughout the web – increasing visibility as well as sales
• Ad space can also be sold on these storefronts allowing for an additional revenue stream
• All content including video can be sold on these “widgets”
• Subscription based application which can be sold for up to $5.99 per month
• Ability to inform fans of concert dates and other events as well as “on the fly” updates from the artist
• Giveaway free mobile content as well as sell exclusive content to your “true fans” who have opted into receiving mobile updates
• Implement contests and other mobile marketing campaigns to strengthen your projects and maintain and grow your fan base via the mobile space
