TARGETED MARKETING
In addition to providing our clients with the best digital distribution service available, INgrooves has an expansive promotional network that enables you to market your content to the digital world and increase sales and long term awareness. The design, implementation and execution of our campaigns are based on an analysis of your overall marketing strategy and how best to enhance this in the digital world. Digital marketing is about consumer impressions; INgrooves makes this happen.
We manage excellent relationships with all major digital music retail services providing guaranteed worldwide exposure for your releases. INgrooves also has access to large-scale promotional partnerships with companies such as AOL Music, Spinner, Topspin Media, Clear Channel, Pandora, iLike, Facebook, and more.
SELECT PARTNERS
MOBILE MARKETING
INgrooves Mobile can offer placement on major distribution channels such as*:
(see our PARTNERS page for a detailed list)
CARRIERS:
• Verizon Wireless
• AT&T
• Sprint/Nextel
• T-Mobile
• Vodafone
• Orange
• O2
• Telus
• Bell Mobility
• Telcel
• Movistar
• Telefonica
• NTT DoCoMo
• KDDI
RINGTONE APPLICATIONS:
• Ringtone Jukebox
• FunMo
• Musica Real
• mSpot
WEBSITES:
• www.thumbplay.com
• www.jamster.com
• www.ringtonejukebox.com
• www.myxer.com
• www.ringtones.com
“ON DECK” LAUNCH OF MOBILE CONTENT
INgrooves has solidified key partnerships in the mobile space that allows us to launch content directly “on deck” via each carrier’s white label tone stores worldwide. Not only can we launch your content “on deck”, but we have nurtured relationships that allow us to land additional prime real estate on the carrier deck.
LAUNCH OF MOBILE CONTENT ON “DIRECT TO CONSUMER” SITES
Direct to consumer sites such as www.Jamster.com and www.Thumbplay.com enable mobile content to be available for fans to download directly from their websites instead of having to search through the carrier “deck” for content. INgrooves has solidified partnerships directly with these companies as well as a vast number of others and are able to distribute your content via these services worldwide. We work directly with their marketing and merchandizing teams to implement campaigns that will assist in the sales and visibility of your content in the mobile space.
KEYWORD TO SHORTCODE DISTRIBUTION
Along with distribution via the carrier “deck” and Direct to Consumer websites, INgrooves can also provide you with keyword to shortcode distribution. This will allow your fans to purchase their favorite ringtone and/or wallpaper by texting a keyword to a specific shortcode and the content will be sent directly to their handset. Keywords can be placed on an artist’s websites, social networking pages as well as on event flyers and physical merchandise to sell mobile content directly to your fans.
MOBILE STOREFRONTS
INgrooves has partnered with certain companies to develop mobile store-fronts or “widgets” that can sell your content (both domestic and international) directly off of your website, MySpace, Facebook etc. At the same time these “widgets” can also be shared across your fan’s web pages as well, increasing visibility as well as sales
MOBILE FAN CLUBS & ARTIST APPS
Mobile fan clubs are a great tool to reach your fans on the go, and a great opportunity to increase mobile revenues.
• Subscription based applications
• Ability to inform fans of concert dates and other events as well as “on the fly” updates from the artist
• Giveaway free mobile content as well as sell exclusive content to your “true fans” who have opted into receiving mobile updates
• Implement contests and other mobile marketing campaigns to strengthen your projects and maintain and grow your fan base via the mobile space