Lively and INgrooves Music Group Sign Partnership Deal

(SEATTLE, WA) Music technology company, Lively, and leading independent music distributor and marketer, INgrooves Music Group, today announced that they have signed a partnership deal that will enable the two companies to seamlessly work together to provide high quality live recordings of INgrooves’ artists utilizing Lively’s popular mobile app. The companies will celebrate their partnership with an exclusive, free showcase party at SXSW in Austin, TX on Friday, March 14.

“Joining forces with Lively allows us to expand the suite of services for our artist clients, making high quality live performances available to music fans directly on their mobile devices,” said Bryan Mead, Senior Vice President of INresidence, the company’s artist services division. “We’re looking forward to celebrating our partnership with thousands of music fans at SXSW.”

Lively will capture audio and video of each SXSW showcase performance and make the sets available for free in the Lively app shortly after the party ends, empowering music fans to ‘RELiVE AUSTIN’ and enjoy the performances again via the free Lively App.

“It’s an honor to collaborate with such a well-established and respected music company. Through this strategic partnership Lively will work with thousands of INgrooves’ artists to promote their live performances and build additional revenues for them while they’re on tour,” said Lively’s Chief Music Officer Brian Hirsh.

Showcase Details

What:     Relive Austin: SXSW 2014
When:    Friday, March 14, 2014 | 12 – 5:30 p.m.
Where:   Buffalo Billiards | 201 E. 6th St. Austin, TX 78701

Showcase Lineup and RSVP Details

The RELiVE AUSTIN showcase will feature seven INgrooves artists’ performances including: Grace Vardell, Noah Gundersen, Bad Suns, Twin Peaks, Roman Remains, Jamestown Revival and Gary Numan*.  Visit to RSVP.  Everyone who RSVPs will be put on the entry list.

* Live recording availability by this artist not confirmed by press time.

About Lively

Lively is a Seattle-based music technology company and direct-to-fan mobile platform that brings performers, fans and brands together by capturing the live performance and encouraging people to live in the moment. Lively provides high-quality audio and video recordings of live performances through an app-based interface. The Lively app is available for download on iOS, Android, Windows Phone and tablet devices. Performers can use Lively to easily record and upload audio of live performances for purchase by fans shortly following a show, while professional video can be available within 24 hours.  By using the Lively platform, performers can create, market and distribute their shows while creating new revenue streams.  Fans are able to connect with their favorite performers in a new way, discover new performances and listen and watch their shows on their mobile devices, computer, TV or in the car.

Lively will be at SXSW March 7-15. ‘RELiVE AUSTIN’ with Lively and visit to get updates on the company’s plans for the festival. Follow Lively on Facebook at and on Twitter at @LivelyLLC.

About INgrooves Music Group

INgrooves Music Group is a leader in the independent music distribution and marketing industry.  The Company is comprised of INgrooves Distribution Services, INresidence Artist Services and INgrooves Music Publishing.  All divisions of the Company work together to provide independent labels, artists and management with comprehensive and customizable solutions for global distribution, marketing and promotion, sync licensing, music publishing and administrative support to maximize their earnings potential and consumer reach in today’s dynamic music marketplace.  The Company’s proprietary software platform facilitates real-time asset management, and via their Client Console, INgrooves clients have total visibility on the status of their releases and access monthly retail sales reports and analytics.

Media Contacts

Amy Boyd
Public Relations Manager, Lively