(SAN FRANCISCO, CA) INgrooves, a leading provider of digital distribution, marketing and promotion services to the global music community, today announced that they have integrated the popular social sound platform SoundCloud directly into their ONE Digital music distribution and asset management platform. The move enables INgrooves clients to instantly post tracks to SoundCloud and manage them directly from their Client Console.
“Our goal is to provide INgrooves clients with the most innovative and popular marketing tools available to the music business community,” said Jeff Straw, Director of Strategic Partnerships and Licensing for INgrooves. “The integration of SoundCloud into our Client Console will ensure that our clients have one click access to share their music on one of the most popular and versatile platforms available.”
“It’s been a pleasure working with the innovative team at INgrooves and we’re delighted to be integrated into their sophisticated distribution platform,” said Dave Haynes, Vice President Business Development at SoundCloud. “Together we’re empowering their community of independent labels and artists by enabling them to share and promote their sounds even more easily.”
INgrooves already provides integrated access to a number of social media networks through its Client Console, including Facebook, Twitter and MySpace. The company announced a host of major upgrades to the platform at the end of 2011.
Developed in-house by ONE Digital engineers over the last decade, the ONE Digital platform currently delivers and manages digital assets for over 2,000 content partners, including ReverbNation and Universal Music Group, the largest music company in the world, who uses the platform to distribute all of their digital content in North America. INgrooves’ clients include Fat Possum, Dualtone, VP Records, ESL Music and Rostrum Records, with whom INgrooves recently celebrated a Number One U.S. album with artist Mac Miller.
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is a social sound platform that lets anyone create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way. SoundCloud allows sound creators to instantly record audio; upload original content; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto the waveform player. For more information go to: