ONE Digital Platform Bringing Indie Videos to VEVO

(NEW YORK and SAN FRANCISCO) INgrooves announced today that its frontline music videos are now live on VEVO, the web’s leading premium music video and entertainment service. INgrooves joins majors Universal Music Group, Sony Music Entertainment and EMI Music in distributing and providing music fans with professionally-created, high-quality video programming to VEVO. The announcement was made today by Robb McDaniels, Founder and CEO, INgrooves.

As a result of the partnership, music fans are now able to view professionally-created videos from the INgrooves diverse roster of distributed labels like Metal Blade (Cannibal Corpse, Job For A Cowboy, As I Lay Dying) and soon to follow, ESL Music (Thievery Corporation), VP Records (Shaggy) and Sargent House (Good Old War). The initial launch roster also includes videos from The Ettes, The Crystal Method, Emii, Gyptian, Cazwell, Tila Tequila, Tracy Lawrence, The Foreign Exchange, and more. The INgrooves video catalog spans all genres including Alternative, Hip Hop, Rock, Punk, Electronic, Latin and Reggae. VEVO is set to feature the new Cary Brothers video premiere, “Ghost Town”, available June 22, 2010. Also set to release on the 22nd, is Xzibit’s “Hurt Locker”, a follow up to his “Phenom” video which is live on VEVO now.

“At INgrooves we continue to seek opportunities to better serve our artists and labels,” commented Mr. McDaniels. “We’ve utilized our proprietary, cutting-edge technology to deliver our music video content to VEVO and couldn’t be happier to lead our labels onto one of the most viewed entertainment websites on the web.”

“We’re thrilled to welcome INgrooves’ thriving roster of artists to VEVO,” said Rio Caraeff, President and CEO, VEVO. “A digital distribution leader, INgrooves adds depth and breadth to VEVO’s music programming, thereby enhancing the fan experience across our entire network.”

About INgrooves

INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more information, visit

About VEVO

VEVO is the web’s number one premium music video and entertainment service with over 1.1 billion worldwide streams and more than 60 million unique visitors in the U.S. and Canada each month. VEVO’s programming is made available across the VEVO Network, which includes (the service’s marquee destination site), on YouTube through a VEVO-branded channel, and through a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, including AOL and CBS Interactive Music Group’s networks, expanding the reach of the VEVO Network across the worldwide web. VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in New York, Los Angeles, Chicago, Detroit and San Francisco.
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