SAN FRANCISCO – INgrooves, a leading provider of digital distribution, marketing and promotion services to the independent music community, and Topspin, a technology-driven direct-to-fan marketing, management and distribution platform, jointly announced a partnership in which Topspin will provide its direct-to-fan marketing platform to INgrooves’s artists and labels on an enterprise basis. The announcement was made today, by Robb McDaniels, Founder and CEO of INgrooves, and Ian Rogers, CEO of Topspin.
This is the first enterprise marketing services deal with a digital distributor for Topspin and will provide another way for INgrooves’s artists and labels to maximize digital sales through Topspin’s preeminent direct-to-fan marketing platform. The partnership expands the suite of services that INgrooves provides to its clients and makes Topspin available to a large stable of notable independent artists and labels. INgrooves’s clients now have a single source of marketing services and distribution support in the retail and direct-to-fan channels. The combination of the INgrooves and Topspin platforms will help artists generate direct-to-fan demand for their music using three distinct channels: viral marketing, target marketing and direct marketing. Every aspect of the Topspin marketing suite provides data-driven feedback to help optimize an artist’s marketing strategy. In the area of viral marketing, the software boasts a customizable widget suite that allows artists to easily promote, publish, update and sell content to their fans across the Internet.
The Crystal Method is the first to launch a promotion via Topspin, as a result of the recent deal with INgrooves. The Crystal Method has supplied the soundtrack to the new X Games 3D: The Movie, and currently there is a promotional contest which will result in flying a lucky winner and their guest to LA to see the movie and go to the X Games. The video trailer for the movie was spliced in with The Crystal Method’s new hit song/video “Drown in the Now.” Topspin is providing the engine to take the promotion viral, and to take the entries via their widgets. Those who enter will also receive a free download of “Drown in the Now”. Visit www.thecrystalmethod.com for more information. INgrooves’s next artist to take advantage of the Topspin platform will be Way Out West expected live in August.
“INgrooves have done amazing work for 3AM, and particularly for The Crystal Method over the last few years. It has been fascinating watching them grow to the point where they are able to successfully handle the US release of new albums, like “Divided By Night”. Commented Richard Bishop, 3 Artist Management. “We have been in conversation with Topspin since they first opened their doors, looking for the best way to get into business with them. From our perspective, working with both INgrooves and Topspin together, and combining INgrooves’ strengths in digital marketing and aggregation, with the potential to reach out directly to our consumers via Topspin, provides The Crystal Method with an ideal opportunity to open new doors.”
“We’re happy to be partnering with a distribution and marketing leader like INgrooves,” said Ian Rogers, CEO at Topspin. “Seeing Topspin’s toolset in the hands of people who are breaking new ground in marketing and distribution every day is very exciting.”
“Direct-to-fan distribution is an important piece of the overall distribution puzzle for an artist” said Robb McDaniels, CEO and Founder of INgrooves. “Topspin’s solution provides a unique opportunity for our artists to customize and personalize the fan experience, and we are happy to be working with Topspin’s great team to make this a reality.”
INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more info, visit www.ingrooves.com
Founded in June 2007, Topspin is a technology-driven direct-to-fan marketing, management and distribution platform. The company is changing the business of music marketing by giving artists the tools to easily and efficiently generate demand for their music, manage their catalog and their fans, and gather insights to improve performance. Since coming out of stealth mode in June 2008, a number of artists have chosen the Topspin platform to market music directly to their fans, including Beastie Boys (Paul’s Boutique reissue) David Byrne & Brian Eno (Everything That Happens Will Happen Today), The Fireman featuring Paul McCartney & Youth (Electric Arguments), Arcade Fire (Miroir Noir documentary film), and Metric (Fantasies) to name a few,. Visit www.topspinmedia.com for more information
About The Crystal Method
Heralded by the Village Voice as “one of the best live dance acts on Earth,” The Crystal Method—who is Ken Jordan and Scott Kirkland—have been known over the last ten-plus years for their enduring dancefloor anthems (“Now Is The Time,” “Keep Hope Alive”), airwave smashes (“Trip Like I Do”), a willingness to collaborate with an array of talent –including rock’s elite, like Scott Weiland, Filter’s Richard Patrick, New Order’s Peter Hook and Matisyahu just to name a few. The duo has dominated the remix, film soundtrack, television, gaming and advertising worlds. Their platinum-status debut album Vegas (released in 1997) is one of the biggest selling electronic albums of all time, landing them in the top five of best-selling electronic acts in America. They scored the film London as well as the themes for TV shows “Bones” and “Third Watch” and were the first act to work with Nike for their running soundtrack series, but it’s Divided By Night—their 2009 studio album that takes TCM to all new heights. For up to date information log on to: www.thecrystalmethod.com and/or