“INresidence” to Meet Needs of Growing Independent Label Community
Highly Acclaimed UK Artist Kate Nash to be First INresidence Artist
(SAN FRANCISCO, CA) INgrooves Fontana, one of the world’s leading global independent music distributors, today announced the creation of INresidence Artist Services, the company’s in-house artist marketing and promotion division. INresidence will provide select INgrooves Fontana clients with streamlined access to product management, radio and video promotion, sync licensing, online marketing, publicity support and branding and sponsorship services.
“As more artists release music independently and independent labels look to become more efficient, we see an opportunity to provide our clients with the centralized resources to more effectively develop their projects given the new realities of the marketplace,” said INgrooves Fontana President Dave Zierler. “Our INresidence division provides independent labels and established artists with an easy means to access a complete suite of services for projects that warrant a comprehensive marketing and promotion push.”
The division will be led by veteran sales and marketing executive Bryan Mead who has been named Senior Vice President of the new division. “We are staffing INresidence with executives who are not only experts in their respective fields, but who live and breathe music,” said Mr. Mead. “We will partner with artists, managers and labels in a collaborative environment, serving all of their marketing needs.” The INresidence team currently has six dedicated staff and will be expanding in the coming months.
The first artist to tap into the INresidence Artist Services group is the much acclaimed UK singer/songwriter Kate Nash who will release a new EP entitled Death Proof on November 19th and a full length album in Spring 2013 via her Have 10p Records label, distributed by INgrooves Fontana.
Ms. Nash is taking the unique step of partnering with PledgeMusic, with whom INgrooves Fontana announced a retail partnership earlier this year, to engage her loyal fans months before her new album is released. Fans who participate in the PledgeMusic campaign will get behind-the-scenes access to the album making process directly from Kate, along with exclusive members only content.
“Bryan and Dave have launched a timely and effective artist solution in our ever adapting climate,” said Kate Nash manager Deb Fenstermacher. “With INresidence they have hit the nail on the head! Coupling a versatile and artist friendly platform with the support of their talented and experienced team, gives us the confidence every effort will be made to ensure the partnership is a success.”
The INresidence division will be housed in INgrooves Fontana’s Los Angeles offices.