Partnership Launched with Innovative Campaign for New Coheed and Cambria Album
(SAN FRANCISCO and NEW YORK) July 19th 2012, INgrooves Fontana, one of the world’s leading independent music distributors and PledgeMusic, a quickly growing global provider of direct-to-fan experiences for the music business community, announced today that they have entered a partnership agreement to create a brand new direct-to-fan retail channel for INgrooves Fontana label clients globally. This deal expands PledgeMusic’s offerings well beyond the crowd-sourcing arena, transforming the company into a premiere retail and marketing platform for projects of all sizes.
Beginning this month, INgrooves Fontana clients will have access to the PledgeMusic platform directly from their Client Console. PledgeMusic enables labels and artists to expand the life of any project by giving their most passionate fans access to purchase experiences and products well before the first note is even recorded. This is the first time PledgeMusic has partnered directly with a music distributor and represents a significant step towards redefining the traditional record label marketing plan and album release strategy. Both companies will work closely with labels on campaign conception and marketing execution.
Founded in 2009, PledgeMusic was initially created as a crowd sourced direct-to-fan platform for musicians. Through PledgeMusic’s campaigns, artists give fans access to anything from unique in-person experiences and opportunities to the more traditional products like limited edition releases, signed artwork, special recordings and more. Recently PledgeMusic has attracted such established artists as Ben Folds Five, The Libertines, The Lumineers and many others who recognize the platform’s marketing muscle.
“This partnership gives all of our labels turn-key access to a platform they can utilize to engage their hardcore fans like never before,” said Bryan Mead, INgrooves Fontana Senior Vice President of Artist and Label Services. “PledgeMusic is an amazing marketing and sales tool for any artist who wants to forge a deeper relationship with their fans.”
“INgrooves Fontana is a very forward thinking, imaginative company and the perfect partner for PledgeMusic,” said the company’s founder and CEO Benji Rogers. “Our partnership will empower labels and their artists to connect with their fans as never before. The potential for creativity is limitless and this deal should spark a new wave of excitement within the indie label community.”
One of the first projects under the new deal will be a brand new album by the acclaimed hard rock band Coheed and Cambria. The INgrooves Fontana/PledgeMusic campaign will launch later this summer, months before the traditional album street date.
# # #
ABOUT INGROOVES FONTANA
INgrooves Fontana is a leader in the independent music distribution and marketing industry. INgrooves Fontana distributes digital and physical music content to hundreds of online, mobile and physical retail stores worldwide. Independent labels, management and artists seeking worldwide distribution, administration and marketing services rely on INgrooves Fontana to maximize their impact in the dynamic music marketplace. The Company’s proprietary ONE Digital enterprise software platform facilitates real-time asset management, distribution, royalty payments, sales analytics and more for INgrooves Fontana label partners. For more information, visit INgroovesFontana.com
PledgeMusic is a full-service company offering a direct-to-fan system that maximizes an artist’s exposure, getting their music out to the world while engaging fans through exclusives and a level of backstage access they wouldn’t otherwise receive. Launched in 2009 by independent musician Benji Rogers, PledgeMusic works with a wide range of artists from acts just starting out to more well-known bands on labels. Successful campaigns include Rachael Yamagata, Rhett Miller, The Libertines, Juliana Hatfield, Luscious Jackson, David Lynch Foundation Music, The Damnwells, Funeral for a Friend, Margot & the Nuclear So and So’s,Madi Diaz, The Lumineers, Kopecky Family Band and more. The platform has generated six Top 40 albums, and is currently launching and releasing two albums per day.